Ambius is a leading provider of interior and exterior landscaping services, specializing in workspace plant design, scenting solutions, and holiday decorations. Operating across multiple European markets, Ambius enhances business environments by integrating nature and design to create welcoming and productive spaces.

Challenge

Ambius sought to improve the efficiency and effectiveness of their Google Ads campaigns across several European markets. The primary objectives were to increase conversion volume and reduce cost-per-acquisition (CPA) to achieve a higher return on investment.

Strategy and Execution

To address these goals, I undertook a comprehensive restructuring of Ambius’s Google Ads accounts in the targeted European regions. The strategy included:

• Account Restructuring: Organized campaigns and ad groups to better reflect Ambius’s diverse service offerings and regional market nuances.
• Keyword Optimization: Conducted thorough keyword research to identify high-intent search terms relevant to each market, ensuring ads reached the most pertinent audiences.
• Ad Copy Enhancement: Developed tailored ad copy that resonated with local audiences, highlighting Ambius’s unique value propositions and services.
• Bid Management: Implemented strategic bid adjustments to allocate budget effectively, focusing on high-performing keywords and demographics.
• Continuous Optimization: Monitored campaign performance closely, making data-driven adjustments to bids, keywords, and ad placements to enhance results continually.

Results

Within two months of implementing these strategies, Ambius experienced a significant improvement in their digital advertising performance across the targeted European markets:

• Conversion Volume: Achieved a 100% increase, effectively doubling the number of conversions.
• Cost-Per-Acquisition (CPA): Reduced CPA by 60%, leading to more cost-effective customer acquisition.

These outcomes not only enhanced Ambius’s online presence but also contributed to a more efficient allocation of their advertising budget, supporting their growth objectives in the European market