Solawave, a skincare brand known for its innovative, science-backed beauty devices, helps customers achieve healthier, glowing skin through advanced light therapy and microcurrent technology. With a mission to make high-quality skincare accessible, Solawave provides easy-to-use tools that fit seamlessly into any skincare routine. (solawave.co)
Challenge
Solawave approached me seeking a significant boost in their digital ad performance. The goal was to elevate their Return on Ad Spend (ROAS) and maximize the efficiency of a $400,000 monthly budget.
Strategy and Execution
To meet these ambitious goals, I conducted a thorough analysis of Solawave’s existing campaigns to identify areas for improvement. My approach included:
- Campaign Revamp: Overhauled existing campaigns to improve alignment with Solawave’s brand and target customer profiles.
- Data-Driven Targeting: Analyzed campaign data to identify effective strategies, focusing on refining audience segments to reach high-intent users more accurately.
- Bidding Optimization: Implemented tailored bidding strategies to maximize ad spend and focus budget on high-performing segments.
- Creative Refresh: Developed new, engaging ad creatives that resonated with Solawave’s audience, highlighting their products’ unique benefits and brand identity.
- Real-Time Monitoring and Optimization: Maintained close monitoring of campaign performance and made swift adjustments based on real-time insights to boost engagement and conversions continuously.
Results
Within the first month, these efforts delivered transformative results for Solawave’s ad campaigns:
- Return on Ad Spend (ROAS): Increased from below 2 to a consistent 3-5, marking a significant improvement in ad profitability.
- Enhanced Engagement: Higher engagement levels and conversions drove increased brand visibility and customer acquisition.
Through this optimization process, I helped Solawave achieve a strong, scalable foundation for future growth and a more efficient ad spend, setting them up for sustained success.
